Product Management
Training and tools that deliver results for your company
Forecasting. Planning. New product development. Marketing. Sales. Successful product management means managing not one, but all of these. It’s a complex, challenging role, and one that can be hard to prepare for. While it’s true that practice makes perfect, is that really the best approach for your company...or your career?
Fortunately, there’s a resource that delivers the range of skills you need to become an exceptional product manager: The University of Wisconsin’s “Product Management” course.
During our intensive two-day course, you’ll learn from leading university faculty and experienced product management experts. These knowledgeable professionals will help you to master the myriad responsibilities a product management job requires. Our hands-on approach will give you a chance to develop the skills, abilities and competencies that separate the outstanding product manager from the average.
Who should attend?
Most of our attendees have substantial business experience, often in the areas of sales, operations, a technical field or marketing. Concepts and content are applicable across companies and industries. The course is especially valuable for:
- Product managers
- Brand managers
- Marketing directors/vice presidents
- Directors of product management
Product Management will teach you how to:
Improve your ability to effectively manage multiple priorities
The best product managers are those who can balance an increasingly complex range of responsibilities. Improve your productivity — and save your sanity! — by learning valuable skills and techniques for product management prioritization and delegation.
Maintain customer relationships
Excellent customer relationships can help to drive new product development and increase sales. Learn how to build relationships and how to use them to glean relevant knowledge that can create success for your company.
Increase the success rates of new products
A great idea isn’t enough. Truly successful new products must create a unique customer experience, be a good financial and strategic fit for your company, and come to market in a timely way with the appropriate marketing, sales and channel support. Our experts will show you how to create an environment that’s geared to creating new product success.
Strengthen competitive positions
No company operates in a vacuum. Accurate competitive intelligence and agile internal systems allow you to keep your competition off-balance, and to respond quickly and effectively to market challenges. Learn how to uncover the information you need to succeed in a competitive marketplace, and how to create internal processes that ensure your long-term success.
Improve your financial outcomes and profitability
Effective product management plays a key role in your company’s financial success. We’ll discuss the importance of this role and you'll learn proven ways to see bottom-line results.
The University of Wisconsin-Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.1 Continuing Education Units (CEUs) or 21 hours.