Strategic Market-Based Planning
Like most managers, you try planning for your company’s future: anticipating the marketing and the competition...analyzing political, environmental and economic challenges...incorporating new technology...leveraging networks and core competencies. Yet, do you find plans that look good on paper are difficult to implement? Or that long-term results don’t meet your expectations?
There is a better way to realize your company’s future. Discover it at the University of Wisconsin-Madison’s “Strategic Market-Based Planning” course, where an experienced team of faculty will teach you a comprehensive three-stage approach to strategic planning that will enrich the long-term mission and vision of your company.
In "Strategic Market-Based Planning" you will:
Create strategies for “probable tomorrows”
No one can predict exactly what the future holds for your industry or your company, but our guidelines will teach you how to analyze the past and understand the present in order to create strategic plans that take advantage of — or defuse — likely future scenarios.
Learn the secrets of effective implementation
We’ve all created the perfect plan...and watched it go nowhere. Did you misread company culture? Involve the wrong people? Fail to give your employees the authority to make your plan fly? We’ll help you understand what went wrong with past plans, and how to increase chances of effective future implementation.
Benefit from the experiences of your peers
Our course includes case studies, best practices and peer examples from a broad cross section of industries. You’ll learn to use these and other critical tools that can help you to develop and implement better plans.
Participate in hands-on learning sessions and “test drive” new strategies
Your company’s future is at stake. Will a new approach to strategy compromise it...or bolster it? During this course, you’ll have the chance to apply proven strategy guidelines to your current challenges in a risk-free environment.
Who should attend?
This course is designed primarily for planning and marketing executives who are responsible for charting long-term strategic directions for their organizations, business units or product lines, including:
- Marketing vice presidents/directors
- Business, product and market planners
- Product managers
- Strategic planners
- New product development specialists
Note: The Executive Education faculty will assume participants have responsibility for strategic decisions.
The University of Wisconsin-Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course for 2.1 Continuing Education Units (CEUs) or 21 hours.