A joint offering by the College of Engineering and the School of Business
Building Value and Driving Profits
The business acumen experience: understand how your business makes money, make decisions based on that knowledge and connect your decisions with results
BUSINESS ACUMEN QUIZHow much do you know about your business?
And do you know how to use that information to solve these familiar business problems?
If you can’t provide a complete answer to either of these questions, the University of Wisconsin-Madison’s “Building Value and Driving Profits” course can provide you with the essential skills needed to move your knowledge — and your business — forward! |
It’s time for you to run the business…and “Building Value and Driving Profits” lets you do just that. In just three days, you’ll gain five “years” of on-the-job experience through exploring “what if” scenarios and considering a variety of solutions to capitalize on opportunities. Best of all, you’ll learn from your mistakes without suffering real-life consequences thanks to the use of Capstone®, the best-selling business simulation in the world.
In the spirit of friendly competition, you and your management team — made up of you and others savvy enough to join you for this exceptional experience — take control of a $100 million company in a business environment that becomes increasing complex throughout the simulation. You own, direct and have responsibility for established products, and it is your job to build value in your organization in order to optimize profits across your product lines.
You will see the results of each year’s decisions in dollars, customers, market share and product. During the debrief, other teams will share why they made the decisions they did, as well as the resulting consequences, providing you with a multi-dimensional learning experience.
After each virtual year, you’ll intimately — sometimes painfully — understand and internalize how seemingly simple business decisions can cascade through organizations and markets, bringing huge successes as well as corporate catastrophes.
You are a candidate for this intense business experience if you look to:
- Think and act like the owner
- Take action to make profit and deliver value to your organization
- Evaluate how your organization makes profit and delivers value
- Persuade your team to make decisions consistent with—and supportive of—your company's strategies
- Develop and apply effective key performance indicators
- Create a customer centric awareness with your group and act on it
- Help your team collaborate with other departments to achieve common goals and objectives
If you answered yes to any of these questions, you must attend “Building Value and Driving Profits” soon! It will help you gain the tools to make effective, high-impact decisions and make a more significant contribution to your organization’s financial success.
A special note for managers: bring your entire team...at a discount!
There are many educational approaches available to train your team on business acumen, but only classroom-based simulation can ensure that your employees internalize what they learn and that their connection to your business is made in ways that prompt action when they return to the office. Plus, a shared learning experience builds rapport and a mutual understanding of common terms and concepts covered in the course. Is any of the following happening in your department?
- Does your team understand what it takes for your company to be successful?
- Does your team focus on making decisions based on what is best for the organization versus what’s best for a particular job or product?
- Does collaboration between your cross-functional teams need improvement?
- Do your company’s priorities and desired outcomes need to be clarified to ensure the individuals on your team understand the interrelationships of their decisions?
- Does your team understand how the game of business is scored…and how their decisions change that score?
If so, provide the training your entire team needs when you send them to “Building Value and Driving Profits!” Register today: send 1-2 employees to the same session for $2,095 per person, 3-4 employees for $1,895 per person, or 5 people for $1,799 per person...and the sixth person attends FREE! PLEASE MENTION THIS DISCOUNT IN THE COMMENTS AREA OF YOUR ONLINE REGISTRATION.
This may be the most dynamic learning environment you will have experienced to date. I use static case studies regularly, and they are very effective in illustrating an approach or concept. But only through a computer-based simulation used in an environment such as Building Value and Driving Profits will your decisions become actions, the results of which will require your additional analysis and decisions in a realistic business environment. Throughout the course, I will coach, counsel and help you integrate new tools and techniques to help in your navigation through these processes.
- Chuck Krueger
The University of Wisconsin-Madison, as a member of the University Continuing Education Association (UCEA), authorizes this course from 2.0 Continuing Education Units (CEUs) or 20 hours.